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Transmedia742.Net was founded by Arthur Anderson and Tony Henderson, who between them can claim fifty years experience of event management and production, tour management, video production and sound recording.
This vast store of experience has enabled the pair to put together one of the most dynamic and cost effective production companies around.
After having successfully built and run a recording studio in London since the early seventies, as well as being involved in the management of several professional recording artists, Arthur moved north and established his first studio in Bedford just over seventeen years ago.
It was whilst working on a video project for Yamaha that he first met Tony, who was at that time running his own production company, Mission Control.
Arthur had been looking to expand into production work, Tony had been looking to spend less time on the road touring, and so Transmedia742.Net was born. The rest, as they say, is history.....
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| | The "Transmedia742.Net Theory" Bit |
| When the company first started, Tony and Arthur were constantly amazed by some of the exorbitant quotes that their clients were being given by other production companies. It seemed that the bigger the client, the more noughts were added to the quote, often without the service being any better.
The two directors set up a code of practice that they have adhered to since.
"In a nutshell" says Arthur, the very first question we ask a client is "what's your budget?" after that it doesn't matter to us if they are Microsoft or Mike's Corner Shop... we give them the same degree of attention, and the very best product for the money they have got available. More importantly, they know exactly what their bill is right from the start. Just because a client might be the biggest company in the world in their field doesn't give you the right to charge them over the odds.
As we've seen over and over since we started trading, if we do a good job for a client and the project stays within budget, they'll come back to us again and again for as long as we provide that level of service. Some people out there really do load up their costs, though, and if that client finds out, don't ever expect him to take your calls again. Our approach really has worked. For us, around sixty percent of our work is repeat business."
"We don't believe in the flashy approach either" adds Tony "if a client ever wonders how we can bring in a particular project at a given price, I always remind them that we have a very realistic attitude to business. Some companies try to blind you with image, but we just get on with the job in hand and concentrate on managing the project properly.
If I turn up for a meeting with a client and I'm driving a Ferrari and wearing a Versace suit, then that client's paid for them.... or he's about to!
Some people may like the "loadsamoney" approach, but in our experience clients just want the job doing efficiently, on time and within budget. An expensive car, clothes and posh address don't make you any better at the job... they just mean you're going to charge more".
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| | The "How Do They Do That?" Bit |
| "Its not rocket science" claims Arthur. "Both Tony and I have a background in touring with our bands, so all we did was apply the way we budget tours to our corporate events.
Our clients get a budget in advance detailing every piece of expenditure they are likely to incur, which gives them the control to see if there are specific areas they can economise on. We also started to make a point of largely using suppliers from the touring industry, as we'd discovered early on that some of the corporate suppliers, particularly in specialist fields like AV, were charging very high rates for their kit and services.
The guys that we normally use, who supply and crew the big tours, work at much more reasonable rates, do the same high quality job and don't bitch about putting in long hours. We're also very judicious with our overhead management, and we built the company up by dealing with lots of smaller projects rather than the odd mega - show.
Although we are now in a position to handle the very biggest events, we still apply the same criteria of quality and attention to detail."
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| | "To sum up" says Tony, "It works....and it'll work for you." |
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